Having physical for rent signs outside and including your vacancies in the local newspaper can still draw some interest, but the power of online reach has become impossible to ignore.

These days, everyone is online. Therefore, to best reach your target audience as effectively as possible, you must be too.

List your vacancies on property sites such as Zillow and alternatives like Craigslist for maximum reach. You can also use Facebook Marketplace for rentals. Showcase not only the property itself and its amenities and stand-out features, but highlight the area it’s located in too. Be sure to include information about the area that attracts your ideal renter.

Make sure you are regularly active on social media. Social media platforms are highly visual and engaging, with many real estate agents and landlords taking full advantage by posting eye-catching images, videos, and information. Make it easy for your key demographic to find and engage with you online.

You can also request a potential tenant’s social media links to assist you in the tenant screening.